The Bureau of Labor Statistics has recently started to update the governments Standard Occupational Categories – the categories that are used to identify how Americans work today. This is an amazing step in getting “new” positions and careers in social media to be categorized and counted in government data!
The BLS update is a great step for anyone who works in the realm of social media and tech and these sectors are especially popular in higher education. Just from personal experience, my current office has gone virtual, with both a Facebook and Twitter presence maintained by a newly hired Social Media Director. However, before the BLS update, these social-media positions that are now considered to be essential were not even listed as on the current list. Definitely time for a much needed overhaul and update!
I also believe that including social-media related occupations as employment categories on government data is an essential step in getting the respect and awareness from the general public that these positions earn.
For more information feel free to check out the Wall Street Journal’s article on the categorical overhaul.
- Top 5 Social Media Predictions For 2014 (business2community.com)
- Your Company and Social Media (bytownsolutions.wordpress.com)
- Stats that every social media marketer should know (smartbrief.com)